Content Creation
The content that you create both on your website and around the internet is read by both people and search engines.
The content creation module is all about teaching you how to create and structure you content to make sure that traffic not only arrives – but also converts into sales.
Work your way through the modules below:
(Anything that is not link through is currently still in production)
Module1: Onsite & Offsite Content (What Why & How)
Your content is a lot more than just the words that make up your website. If you are intent on your website ranking well in Google then there you will need to be creating content all over the internet (and linking back to your website – see Link Building module). Now don’t stress, there are ways to minimise the amount of writing that you have to do personally – as I share my fantastic outsourcing resource that will save you a lot of time and effort.
Module2: Writing For Search Engines & People (At The Same Time!)
Search engines analyse your content and rank it according to set of guidelines that they have. In this module I show you what these guidelines are and how to focus your content on your target audience while keeping the search engines happy at the same time.
Module3: Writing Articles (And Why They Have A Two-Fold Bonus For SEO)
Writing articles for other sites not only allows you to rank for additional keywords but also provides backlinks to your website – helping you with your ranking. But writing for articles is completely different to writing website content. I’ll show you how to structure your article for improved conversion and click-through.
Module4: Outsourcing Articles (Get Other People Writing Your Articles)
SEO is an ongoing role so writing articles becomes a weekly or monthly job. I have found that it is cheaper and easier for me to pay someone to write the articles that I need, that to do it myself. In this module I share with you why it ‘just makes sense’ to outsource article writing and take you through a video of me actually finding a writer, the communication I use (that you can copy) and I also share the articles that I received and the price that I paid (you will be amazed!).
Module5: ‘Spinning’ Articles (Multiple The Power Of Each Article x 40)
The normal method of article marketing is write an article once, submit that article to an article directory – then write another one and repeat the process. This involves a lot of writing if you want to make a serious attempt at ranking well for your chosen keywords. What ‘spinning’ articles does is allows you to submit the same article to multiple directories by re-writing your article. Sound complicated? It’s not really, and in this module I show you how you can do it yourself – and also how you can outsource this process as well!
