Keywords are basically what drives any SEO campaign. If you do not select the right keywords then no matter how much content you create and links that you build, you will not get the traffic that you are hoping for.

In this module we are going to look at what keywords are and why they are so important.

So What Exactly Is A ‘Keyword’?

when you visit Google (or your favourite search engine), you type in a word, a phrase or even a question. This is what we are talking about  in SEO when we talk about keywords (also known as key phrases).

Keywords are the phrases that we target on our websites, based on the analysis that we perform (keyword research) , that will hopefully bring us constant, targeted traffic when we start ranking for that phrase in the search engines.

Want To Jump Ahead?

To have a go at keyword research for yourself download a free trial of Market Samurai. This is an Australian based, keyword research tool that has taken the SEO industry by storm. I will explain how to use it in later modules.

Where Does A ‘Keyword’ Fit Into My SEO Structure

Now is probably as good a time as any to give you a quick overview of how your complete SEO structure (campaign) falls into place.

This image gives you a good overview:

1. Target Keywords

This is where you start. Find the keywords that you want to target so that you can base your whole SEO campaign around them.

2. Optimise Your Website

Now work on your content and optimise your website to these keywords. A blog is a great addition for SEO.

3. Submit Webpages

This is where link building comes into play, build links back to your website to help improve it’s authority and ranking.

4. Analyse Conversion

Now you are getting traffic it is time to make sure that once visitors make it to your site -  you convert them.

5. Report Rankings

And finally, it is important to keep tabs on how you are ranking for your chosen keywords.

Which Brings Us Back To The Keywords

I wanted to show you this so that you would see that since keywords are the first step, it is so important that we get them right before we start optimising your website and building links.

In the next module we are going to take a look at the different types of keywords and why we need to select the right keywords!

>>Next Module

If you have a website then you know how much hangs on the amount of traffic that you drive to your site. You need to learn SEO because with no traffic you get no sales – and if your not making any money then what is the point of your website?

Now I know that money is not everything, and not all website owners are in it for the money. But if you have something to say and you go to all the effort of setting up a website for all to see, then wouldn’t you want the maximum audience for your content?

Learn SEO – The Easy Or Hard Way

When it comes to learning search engine optimisation there are two ways that you can go about it – the easy way or the hard way. One is going to take you a long time, with a lot of money and effort wasted trialing different methods – while the other will use proven strategies that will have you spending time on the SEO services that matter.

Read More…